Images Courtesy Of Vocal
Brooklyn based boutique, coffee shop and lounge Kinfolk delivers an exclusive style of fashion, art and lifestyle to Hong Kong and Shanghai luxury retailer Lane Crawford, by hosting an extraordinary pop up space reflecting Kinfolk’s distinct aesthetic. The pop up collaboration highlights Lane Crawford as the first luxury fashion retailer in Greater China to feature Kinfolk’s New York line. To celebrate the launch of their international partnership, Kinfolk designed and presented an array of tees exclusively for Lane Crawford, also debuting Eric Elms’ new line POWERS in addition to a few exclusive products.
Kinfolk’s goal was to recreate their 94 Wythe flagship location inside of Lane Crawford, presenting additional labels and collections generally found at their store. Influential brands such as Powers, Bleu De Paname and Album were included alongside Kinfolk’s menswear line. The pop up shop experience features a vintage Kinfolk Bicycle including a selection of art, books, and delectable coffee, which are available for Lane Crawford shoppers.
Managing director at Kinfolk discloses, “Anytime we have the chance to work with a larger company that fundamentally understands what we are trying to do – we do it”. “Lane Crawford has been very supportive and great to work with throughout the entire process. Their team recognized what we are doing and wanted to bring the Kinfolk lifestyle to their audience for its “Let’s Live Better” program. We believe that this partnership will introduce what Kinfolk really is to the other side of the planet.”
As Kinfolk pursues to develop other brick and mortar markets internationally, they already established a culinary and cocktail night-spot in Tokyo, a communal design studio in Williamsburg, Brooklyn, including a bar and cocktail club that has developed into a multifunctional space, making Kinfolk one of New York City’s most prominent menswear boutiques. The pop up shop will be available at Lane Crawford until April 25th also to learn more about Kinfolk brand view here.