Fashion and music have always been inextricably intertwined, and this connection was prevalent when Milk Studios presented a star-studded runway presentation for streetwear label Hood By Air. A collaborative effort between designers Shayne Oliver and Raul Lopez, the label describes their look as “ghetto gothic.” The high-drama show presented edgy menswear looks amongst dense fog, bass-heavy music, and a laser show provided by performance artist boyChild. Models wore androgynous makeup and dangling earrings, bringing an edge to easy, ready-to-wear graphic tees and sweatshirts. Swingy basketball-style shorts and sneakers were juxtaposed with draped layers, turban-style head wraps, and skirts. Amongst the cool few seriously confusing pieces, including a bright yellow outfit consisting of loose-fitting pants and a hood attached with some sort of fringe that looked a lot like hair.
Famous fans of the brand include critically acclaimed rapper A$ap Rocky, who mentioned the label in his song “Angels,” when the raps the line “Hood By Air, man, I started that.” The artist-turning-fashion-icon endorsed the design duo once again by appearing at the event and unexpectedly hitting the runway. The rapper emerged to whoops and cheers for the last look of the presentation, strutting out in an all-black ensemble consisting of shorts and a zippered jacket emblazoned with Hood By Air across the back. A creative twist on New York-based street style along with an unforgettable celebrity appearance made Hood By Air’s fashion week debut a truly memorable one.
NYFW Coverage Alexandra Stevens
Images Courtesy of BFA