Always daring and original, Ukrainian designer Lena Ivanova started her eponymous brand Ivanova with a clear message: “creativity without any limitations”. Ambitious and unconventional in her design approach, she likes to delve into complexities of conceptual art and thought, intriguing her customers with unusual selection of fabrics, prints and textures. Her clothing, at times simplistic and minimal, is never without a hint of playfulness and surprise. The designer is setting her sights high and is not afraid to experiment, enjoying the ride all the way to the top.
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