Paris. 8:30am. The alarm rings for the third time. I jump up from the bed and rush to the bathroom. I quickly washed my face. No time to style my hair, so I put it in a bun on top of my head. I put on a crochet top coral dress and navy shawl cardigan, throwing by bag over my shoulder and round glasses. I grab my favorite black hat, in case it rains.  I jumped on my bicycle and stop into my favorite coffee shop for a latte and chocolate macaroon before running to class - good morning Paris!

New York. 7:30 pm. Chelsea. Art Gallery. Red carpet, champagne, DJ, French music and a crowd of people. We all gathered at the entrance of the exhibition, but there are empty walls instead of the usual pieces. It doesn’t look like an opening, because we’re waiting for the start of Maison Jules’ S/S ’14 Fashion Show. The curtains open and models pour out on bicycles by Lorenzo Martone. Models are styled by Erin O'Keefe, hair done by David Davis, and the makeup by AVEDA.

Maison Jules is inspired by Parisian street style: feminine, elegant, and edgy. This new women’s wear brand is rooted in street style and designed with a European aesthetic. The collection targets the fashion savvy Macy’s customer who is hip and trendy but has his or her own individual style.


The S/S ’14 collection includes pants, tops, skirts, cardigans, and dresses that feature unique patterns, modern prints, and nautical stripes. The line is composed of a vibrant color palette of rich red, yellow, navy, and peach. Stand out styles include button down tops with eyeglass prints, animal printed sleeveless dresses, denim jackets, and oversized cardigans.

At first glance, the outfits are very simple and comfortable, made of natural fabrics like cotton and cashmere. The collection combines relatively incongruous concepts like strips and polka dots, prints and rhinestones, color block cardigans and sequin dresses. The unusual combinations create a unique look that is very trendy, while the same time still being feminine and elegant.


Nu-Mode´ Coverage Vera Shaban

Photographs Courtesy of BFA